e-Book – Email Marketing Automation
Online marketing has many edges and they are all important; from search engines and SEO to content marketing, affiliate marketing, and of course email marketing.
Each of them requires a set of strategies to be applied correctly in a business plan, but it is email marketing that offers the highest return on investment for marketers, which is why it is so widely used.
Emails have been around for decades. Since the first message sent over the web in 1971, it has evolved and found its place in the business world. More recently, the emergence of online messaging applications such as WhatsApp, Viber or Telegram has not made a dent in email. Today, hundreds of millions of people check their inbox every day.