e-Book – Affiliate Marketing Basics

Affiliate marketing is one of the types of digital marketing based on obtaining results. The advertiser does not pay for impressions or clicks but for the results obtained.

In this case, the websites, called affiliates, are responsible for advertising to advertisers by posting their ads or promotions. They can be company products (a hosting service to host a website) or bloggers (courses for managing social networks, for example).

These affiliates obtain a commission when the user enters their web page and performs the previously determined action. That can be clicking on a link, filling in a registration form or buying.