e-Book – Basics of Search Engine Marketing

US$60,00

It is clear that the amount of information that an individual can access today is unprecedented in the history of mankind, and this is not only because the Internet allows an enormous dissemination of information very quickly, but because most of the information communicated by this means is stored, and what is transmitted at a given time ends up being available to people who subsequently browse the network.

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The relationship of search engines with personal data manifests itself in two ways. On the one hand, on the personal data of the users who carry out the search, since this information allows the search engine to be more precise and the possibilities of economic exploitation of the personal data by the owners of the engine are enormous.