In the age of digital marketing, content is king. It is a fundamental pillar that supports all efforts aimed at positioning your brand in the market to achieve your business goals.
e-Book – Content Marketing
Bill Gates, in his essay Content is the King, in 1996, already explained the role of content in the modern world, and how the Internet was changing the way we create, publish, distribute and consume it. He predicted that the Internet as a medium, then something new and different, would revolutionize the way people would communicate and obtain information.