e-Book – All about Web Analytics


Techniques to improve the performance of both your website and your business. Although web analytics is a technical area, we will explore some aspects in order to establish its importance in the modern business world.

We include a basic understanding of what web analytics is as a language, as well as the definition of big data and its application. Let’s take any system as an example. The signs, signals or “language” of weather, in which functions are connected to each other through mutually dependent modalities and arrangements, mean little or nothing to ordinary people, but to a meteorologist they are gigabytes of data that can be analyzed and develop into numerous possibilities.