e-Book – Introduction to Marketing & RRSS

US$60,00

The digital marketing plan is not a plan that works in isolation from the organization’s marketing plan. Although the tools and practices may have their differences, the consumer is the same individual who we reach with different stimuli through different means.

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Digital Marketing is different from traditional marketing, as it involves the use of channels and methods that allow companies to analyze marketing campaigns and understand what is working and what is not, usually in real time.