In this fast and changing world, some try to adapt as best they can while the digital natives are like fish in the water. In short, we all want to take advantage of the benefits that living in a technological world gives us: make better use of time, learn about things that are physically out of our reach, make friends without meeting them face to face, order food from home, listen to all the music that exists, watch the movies that we want, when we want and an infinite etcetera.
And while there are more people in the world adopting this type of behavior, the number of people and companies trying to satisfy that growing demand also grows.