Content Manager – Module l

US$65,00

The content manager has the challenge of promoting a company through content strategies and stories. It is essential to perfectly manage the issue related to content distribution (through native ads, social media, among others)

Content marketing in e-commerce
It’s not enough just to be an expert article writer, video producer, excellent at photography and content taster. You should also make sure that you manage all the creative resources of the company and find the best way to use keywords as a tool to improve your SEO or web positioning.

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Selecting the best publication times to include them in the editorial calendar, based on a previous analysis, is a great tactic and this is a task that the content manager must lead. As we have insisted, having an organized editorial calendar is a fundamental process. You must have the dates of publication, the formats used, to which buyer person the content is directed, the call to action that each piece must have associated, the keywords or associated keywords, the volume of searches for them, the date of indexing , the volume of searches among others.

Additionally, you can define the typologies of the content, the recycling of the content, whether they will be infographics, images, text or audiovisual pieces.