Content Manager – Module ll

US$65,00

The content manager has the challenge of promoting a company through content strategies and stories. It is essential to perfectly manage the issue related to content distribution (through native ads, social media, among others)

Content marketing in e-commerce
It’s not enough just to be an expert article writer, video producer, excellent at photography and content taster. You should also make sure that you manage all the creative resources of the company and find the best way to use keywords as a tool to improve your SEO or web positioning.

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Once the content manager defines the type of asset, he must define the strategy in social networks, e-mail marketing, the publications to develop and all those communication expressions that are related to the ideal consumer of the brand.

To do this, you must consider topics such as the strategy for keyword analysis, title design, text review, images, types of videos, etc. etc. Must be an integral person in handling multimedia content. This person should know or at least understand the process from a good understanding of the concept of SEO. At this point it is worth mentioning that a good content strategy must ensure the construction of the brand’s own audiences. This should be the best indicator that this person should have.