Once the content manager defines the type of asset, he must define the strategy in social networks, e-mail marketing, the publications to develop and all those communication expressions that are related to the ideal consumer of the brand.
To do this, you must consider topics such as the strategy for keyword analysis, title design, text review, images, types of videos, etc. etc. Must be an integral person in handling multimedia content. This person should know or at least understand the process from a good understanding of the concept of SEO. At this point it is worth mentioning that a good content strategy must ensure the construction of the brand’s own audiences. This should be the best indicator that this person should have.