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Google Ads – Display – Full Pack

US$250,00

Validate your expertise using Google Display to deliver results that get the most from your display advertising investment. Certified users will demonstrate their ability to develop effective Display strategies and campaigns that achieve specific marketing goals.

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Course content

  1. Translate a vision for online marketing into a coherent digital marketing strategy
  2. Develop a Google Display strategy with wider company marketing plans
  3. Generate a plan to increase awareness, consideration, action and retention using Google Display
  4. Develop a plan to reach new and existing customers with Google Display Audiences
  5. Ensure Display marketing plan is in alignment with digital marketing budget