Some types of video campaigns can help you increase your overall brand awareness. Others are designed to drive conversions or get people to buy from your website.
Awareness and Consideration – Use video ads to get people to learn about your brand or consider buying your product.
Sales and leads: To set up action-focused video ads, you’ll use the “Drive Conversions” campaign subtype.
Extend your reach: Extend your reach beyond search results to target people on YouTube.
Remarketing: Track people who have already seen your ads or visited your site.
Google Ads Display- Module ll
GOOGLE ADDS DISPLAY MODULE 2:
Display campaigns allow you to reach people with visually compelling ads as they navigate millions of websites and apps. The Display Network is a great way to expand the reach of your Search campaigns to other parts of the web.