Programmatic Advertising – Module l

Since the arrival of SEM with Google AdWords, and the subsequent incursion of advertising on social networks, especially Facebook, the Internet has proven to be a much more flexible and precise tool for promoting products and services.

Programmatic advertising is a technology that was born around 2012, starting from the same base, and is in the evolution phase, with a huge journey ahead.

With this course, you will learn the basics of programmatic buying that will allow you to develop your knowledge and start using it judiciously.