Social Media – Module ll
Module II. From Traditional Marketing to Digital Marketing
It is very important to know the difference between traditional Marketing and Digital Marketing. For this reason, this module of the Social Media and Community Manager course will refer to this topic. The contents are:
Global and local context of Digital Marketing. Evolution and scope.
The Digital Consumer.
New advertising schemes.
Concepts and good practices of Email Marketing. Construction of cases and examples.
KPIs and results metrics.
Mobile Marketing: Mobile Revolution, conversion of SMS, Model Advertising. Gamification.
Creation and management of Apps.
responsive vs. Adaptive.
Digital Business Trends.
Digital Marketing for SMEs and Entrepreneurs. What do we have to know yes or yes.
Migration to digital and culture change. Super basic ideas and advanced strategies.